Value Trade Tool Case Study

David Stanley article

The Problem.

David Stanley Dodge wanted to increase opportunity for car sales by generating more sales leads from their number one source, the dealer’s website! David Stanley Dodge previously used AccuPrice as their main Value Your Trade tool.
While the dealer saw a decent amount of success with AccuPrice, they knew they could achieve even higher monthly lead results. Some dealers are starting to turn their backs on third party leads and invest in technology to generate their own leads. David Stanley Dodge wanted to empower their website with information that is not customarily made available on most dealer websites, so they turned to eAutoAppraise, which uses NADAguides for real time data. 90% of lending institutions use NADAguides to value vehicles. The current strategy to generate additional opportunities was not working, and the dealer wanted to choose the “aggressiveness” of the value given to a customer for their trade-in.

Our Results.

David Stanley Dodge results

How We Did It.

eAutoAppraise – This software was developed specifically for auto dealers looking to generate sales leads through the Value Your Trade-In application from customers on their websites, including desktop, mobile or tablet, while using real time NADAguides technology. The eAutoAppraise application walks potential buyers through three simple steps of getting a trade-in value for their current vehicle: Select Your Trade-in, Select Your Replacement Vehicle, then Get Results, all in real time! Customers can also upload photos or video of their current trade-in to verify the vehicle’s condition, which puts more power into the hands of the dealer. With customizable appraisal values powered by NADAguides, dealers will have a choice as far as how aggressive they want to be with the value given to a customer for their trade-in. Real Time incentives for all manufacturers and special programs available are the key to conversion. eAutoAppraise integrates with any website provider as well as CreditMiner, a soft-pull credit pre-approval application.

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